E-Marketing Plan: Part IThe e-marketing planning process suggests that information technology will assist marketers in building revenue and market share while lowering costs. The ultimate goal is to achieve a competitive advantage in spite of the fact that the landscape of the Internet is constantly changing. The e-marketing plan can be viewed as a portion of the business plan for a new entrepreneurial venture. The creation of an e-marketing plan can be viewed on pages 58–67 of the textbook.
During this course, you will use the CSU Online Library to create sections of this plan. For example, you will include information on the company’s background for this unit’s assignment, create a situation analysis and e-marketing strategy plan for the Unit IV Project, and develop objectives and e-marketing strategies in the Unit VI Project. Additionally, you will submit the final e-marketing plan with a conclusion in Unit VIII. Each installment of the e-marketing plan will build on the previous section, and the final e-marketing plan that is due in Unit VIII will combine your work from Units II, IV, VI, and VIII.
For Part I, you are asked to introduce a new start-up organization, identify the product or service being provided, and discuss the general operation of the business. This should be an original idea including a thorough discussion of the basic business model (as discussed in Chapter 2 of the textbook) with a focus on Internet marketing as applied to the customer value proposition within your company. Include a brief industry analysis, including a look at the closest competitors.
Your paper should use the Unit II Template and must be at least two pages in length. You are required to use at least two sources. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations and be cited per APA guidelines.