Chapter 2: Literature Search Overview: You will select appropriate research literature to review key theoretical concepts and discuss them in this section. The purpose is to explore issues surrounding

Chapter 2: Literature SearchOverview: You will select appropriate research literature to review key theoretical concepts and discuss them in thissection. The purpose is to explore issues surrounding your hypothesis (from Chapter 1). The strategy for this literaturesearch does NOT require you to locate specific information about your company and its problems (you already presentedthat information in Chapter 1 and you will add more in Chapter 3).Instead, use this section to discuss various articles in the literature describing research on key theories, concepts and otherbusinesses in the industry with similar problems. For example, look for articles on your company’s competitors or articleson companies in similar industries experiencing the same type of problems you outline in your hypothesis. Explain how theproblem was addressed and consider if the solution implemented would be applicable to your organization.

Also, research

and discuss any theoretical concepts you mention in your hypothesis. For example, cost leadership, integration,

differentiation, customer service problems, loss of strategic vision, poor executive leadership, etc.

Chapter 2 has threemajor subheadings as described below:Section I: Literature Search. Based on the Research Proposal and Introduction (Chapter 1) and the hypothesis presentedthere, you will have a clear understanding of the type of key theoretical concepts to review in the research literature forthis chapter. For example, if your hypothesis suggests your company is unprofitable due to a lack of strategic leadership,you might research key theories and concepts about companies that have failed when their corporate leaders lack strategicvision. If your hypothesis asserts that your company is failing to attract a growing customer base, you might look forresearch on marketing theories and concepts for similar companies and industries.Again, do not forget to discuss theoretical concepts mentioned in your hypothesis. If you attribute your organization’sproblem to a lack of profitability, inadequate profit growth, lack of leadership, poor customer service, lack of research,development, and innovation, or ineffective planning, controlling, and organizing, you must research these areas. Thissection should reflect the use of peer review sources consulted during your literature search.You may further divide Section I by offering subheadings for the types of key theoretical concepts or business problems youare researching. For example, one subheading might be Research on Strategic Vision Failures and another might beResearch on Failed Marketing Strategies or Research on Successful Marketing Strategies. Throughout this literature search,possible weaknesses or threats are uncovered for you to discuss. As these areas become apparent, organize the researchpaper so that—near the end of this section—you can bring focus to the main problem.Section II: Comparative Company Analysis. In this section, you are looking for articles on your company’s competitorsor articles on companies in similar industries experiencing the same type of problems you outlined in your researchquestion and hypothesis. Discuss competitor’s problem, how the problem relates to your research, the solutionimplemented, and the viability of applying that solution to your organization’s problem. Remember, the focus here is toexplore key theoretical concepts in the research literature to see how they apply in other companies and, ultimately, tothe situation in your company.Section III: Extended Analysis & Summary: Embed your analysis into this section. Take all the research from section 1of this chapter and section 2 and furnish your findings. Compare and contrast the theoretical concepts and how they relateor differ to the Comparative Company Analysis. After, holistically summarize Chapter 2. This section should represent about3-4 pages of the total required “page / word count” requirement listed on page 12.Capstone Paper10Thinking Ahead: While completing your literature search, begin thinking about how you would solve theproblems you are uncovering. Keep these tentative recommendations in mind while conducting your SWOTanalysis in Chapter 4. Later, you will use your SWOT analysis to find support for the thesis you develop in thischapter. After refining your recommendations, you will present them in Chapter 5 as a strategy to help yourorganization achieve its goalsAPA in-text citations for literature searchAs you report on the information in the literature, avoid large sections of copied and pasted material–even ifyou are using proper quotation marks. It is better to summarize or paraphrase the researcher’s conclusions inyour own words and then provide a proper in-text citation. This will also help you remain within the SAFEASSIGN Matching Index percentage targets. Note that smaller direct quotations (one sentence or phrase) areacceptable for emphasis but use quotation marks and citations properly. Format the information in APA stylewith clear and accurate in-text citations in each case. To observe a typical literature review example from ascholarly journal, please see the attachment entitled An example of APA style showing in-text citationsprovided on page 23 of this document. Note that the professional literature review includes an in-textcitation for nearly every sentence and most of the citations are summarized or paraphrase.


I have attached the first half the paper that contains the topic and the thesis that needs to answered in this second half.

(bold underlined part needs to be addressed in 3-4 pages)

the reset of the paper does not need to be done it was just added for your understanding

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